Primary schools in Trafford with Breakfast Clubs can apply for a £500 grant from cereal and snacks manufacturer Kellogg's to help more kids get breakfast.

Kellogg's is offering Christmas grants to primary schools in both Trafford and Salford to invest in any aspects of their Breakfast Club, from food to learning materials.

The additional funding will be awarded to 52 schools, adding to the £750,000 already donated by the cereal giant throughout 2023.

With the cost-of-living crisis leading schools to spend more money on heating, they can have less money to invest in their Breakfast Clubs at this time of year, despite the facts the cost-of-living crisis means Breakfast Clubs are more essential than ever.

Schools are able to apply for a £500 grant by clicking here.

Research recently commissioned by Kellogg’s and carried out by Spark Market Research this year found that 16 per cent of parents in the North West admit their children do not always eat breakfast.

The study also revealed that almost half of teachers in the region have seen children arrive to school hungry every day, with 67 per cent of them saying this number has increased since last year.

Meanwhile, 68 per cent of parents are worried about their Breakfast Clubs closing down, with the majority of them citing the increasing cost of food and a lack of funding as their biggest concerns.

Kellogg's is this year celebrating 25 years of its Breakfast Club scheme and in that time, the programme has helped 5,000 schools to support 500,000 children, with donations totalling £5m.

Kellogg's has also increased the size of its programme across the UK, expanding the number of schools supported in 2023 by a further 50 per cent.

The £500 grants are part of the company’s wider commitment to tackling hunger in conjunction with its ‘Better Days Promise’.

Heather Murphy, Kellogg’s Breakfast Club manager, said: “We are proud to have supported thousands of breakfast clubs up and down the country for 25 years.

"We know the clubs contribute vastly to improving children’s school attendance and attainment, as well as alleviating hunger in some cases.

"To be able to reduce pressure on Breakfast Clubs by granting extra funding as we head into the Christmas period shows our commitment to fulfilling our promise of tackling hunger.”