A British sweet maker has been appointed as the official sweets supplier for the new Co-op Live Arena.

Swizzels has been named the official sweets supplier to the UK’s largest live entertainment arena.

Visitors to Co-op Live will be able to purchase Squashies at select concessions and Co-op stores located throughout the venue.

This comes as Swizzels recently opened a new factory in Cheshire to keep up with the demand for Squashies.

Messenger Newspapers: Swizzels named official sweets supplier to Co-op LiveSwizzels named official sweets supplier to Co-op Live (Image: Swizzels)As well as supplying several different flavours of Squashies, including Drumstick Original and the newest flavour Strawberry & Cream, Swizzels will be providing personalised rolls of its iconic Love Hearts to Co-op Live’s wide range of performers.

Visitors to the premium areas of the arena will also be able to buy Swizzels hampers containing a mix of fan favourites, such as Squashies, Love Hearts, Drumstick lollies and Refreshers.

Sam Piccione III, President of sales for Oak View Group International, said: “From our locally sourced construction materials to our wide choice of partners, Co-op Live is dedicated to supporting local enterprise that share our values and principles.

“As a long-established, independent and fiercely proud North West business, Swizzels ticks all our boxes. We are delighted to have them join our portfolio of carefully curated sponsors and suppliers.”

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