Papa John’s is looking forward to providing a tasty alternative to the usual festive fare in the run up to Christmas, with pizzas that are a festive gift in themselves!

In fact, the Sale pizza store is ready to carve out a niche in the marketplace – after taking its fresh dough message to the capital.

Papa John’s on Washway Road in Sale allowed Leicester Square passers-by to watch, as a stunning giant pizza sculpted out of ice melted away – signifying the end of frozen dough being used for any product on its menus.

The eye-catching three metre in diameter pizza was completely hand made by top ice sculptor Ian Bullock, and was complete with individually carved toppings of tomatoes, mushrooms and pepperoni. Area manager Colin Trow said: “We wanted to really draw people’s attention to the fact that frozen pizza is a thing of the past for Papa John’s, and felt this was a great way of highlighting that we are the only major chain to make this promise.

“We believe passionately in producing quality pizzas using the best ingredients, and one of those is certainly fresh dough. We think once the customer directly compares our fresh dough pizzas to the frozen product offered by our larger competitors, they will be sold on Papa John’s.

“This was a bold move, but we want pizza eaters to see how serious we are about providing the best delivered pizza in the country.”

More details available at www.papajohns.co.uk