RESULTS show that the UK's most ‘positive’ Olympic coverage so far was when Sir Bobby Charlton carried the torch through Old Trafford on June 24 at 6.25am.
Sir Bobby was pictured with the torch outside Old Trafford stadium, which generated hundreds of tweets from the crowds and a 71 per cent positive response measured by EDF Energy, who are monitoring the nation’s reactions to the games on Twitter as part of its Energy of the Nation campaign.
Dan Foster, Olympic communications coordinator for Trafford Council, paid tribute to the part Messenger played in spreading the word about the event: “The support Messenger showed during the campaign really helped to increase awareness of Trafford’s 2012 Twitter campaign.
“The Messenger really captured the mood of goodwill, pride and community spirit in Trafford.
"This result is particularly sweet as Trafford had one of the earliest starts of any torch relay in the country. We used Twitter to get people up and out on the streets to cheer the torch.
"Predictions said we'd only get a few hundred people because of the 6am start and atrocious weather, but we did in fact get thousands, our Twitter campaign played a really big part in generating interest and numbers. People really loved the iconic image of Sir Bobby lifting the torch outside Old Trafford stadium, which is an Olympic football venue.
“We are pleased that our Twitter campaign has had the most positive response in the UK so far, this shows that there are many people in the north who care about the Olympics."
As the official electricity supplier of London 2012, EDF Energy is measuring the nation’s reactions to the Olympic and Paralympic Games – the highs, lows, triumphs and glories - on Twitter and turning those reactions into the world’s first social media driven 30 minute lightshow every night at 9pm on the EDF Energy London Eye.
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