Cowtown Grill, a rustic Canadian shack serving authentic poutine, burgers and steaks in Sale has seen huge success during lockdown, with the restaurant takeaway being one of the only ones in the area to remain open.
Owner of Cowtown Grill, Victor Rama, a Montreal native looked to do something different when it came to starting a restaurant takeaway, taking inspiration from the Great White North.
Widely known for its poutine, the national dish of Canada, Cowtown Grill was the first restaurant takeaway in the UK to serve the delicacy, introducing it to a new audience with great success. Rama also looks to champion local produce and sees everything made fresh in-house.
Having been in operation for four years, Cowtown Grill had become a favourite with the local community but began to see its future looking uncertain following the events of the Covid-19 outbreak and subsequent lockdown.
Cowtown Grill made the decision to remain open, being one of the first restaurants in the Sale to do so, offering a delivery platform which meant customers could safely order from the comfort of their own homes.
Turning to OrderYOYO for assistance just before the first lockdown, Cowtown Grill used the platform to grow their business using a more personalised approach to online food ordering.
The OrderYOYO platform has seen the business gain a 12 per cent profit margin, helping them to survive, pay for staffing and grow at a time when the future of the hospitality industry looked bleak.
Cowtown Grill used OrderYOYO to create its own personalised ordering system to increase the turnover of the business.
The restaurant takeaway also found itself winning a string of awards, crowned the Best Burger in Sale award and Sale and Altrincham Restaurant of the Year.
Victor Rama said: “It’s always been my passion with Cowtown Grill to let the food do the talking. We use suppliers as local as possible, we literally pick the ingredients fresh from the market.
"This is not a typical takeaway burger, they are quality. Everything that goes into them has thought behind it. We get our produce such as beef from local butchers, we mince it ourselves in-house. We don’t buy anything pre-made.
"I was born in Montreal so the Cowtown Grill menu is as authentic as you can get.
“We were all tested during the events of last year and I made the conscious decision to remain open and serve the local community at a time when we all needed a bit of comfort and reassurance."
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